Cookie Policy

Last updated: November 2, 2026

1. What Are Cookies

Cookies are small text files that are stored on your device when you visit a website. They help websites remember your preferences and improve your browsing experience. We use cookies and similar technologies (like local storage) on our website and mobile app.

2. Types of Cookies We Use

We use the following categories of cookies:

Essential Cookies: These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies.

Analytics Cookies: These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics 4 (via Google Tag Manager) and Vercel Analytics to analyze website traffic and improve the user experience.

Advertising Cookies: Only if you accept. On our photo book pages and in the photo book studio, these tell us whether our Facebook and Instagram ads lead to people starting or buying a photo book, so we can spend on the ads that work. On our photo book pages and in the photo book studio, Microsoft Clarity also records how pages are used (taps, scrolling and clicks, with typed text hidden, and in the studio your photos, your book’s words and your details hidden too) so we can fix anything confusing.

Functional Cookies: These cookies enable enhanced functionality and personalization, such as remembering your preferences and settings.

3. Specific Cookies We Use

Here are the specific cookies and technologies we use:

Name	Purpose	Duration
_ga, _ga_*	Google Analytics tracking and session identification	2 years
tm_region	Geographic region for consent banner display	1 year
tm_consent (localStorage)	Your cookie consent preference	Persistent
_fbp, _fbc	Meta (Facebook and Instagram) ad measurement: a browser id, and the ad you came from. Only if you accept	90 days
_clck, _clsk	Microsoft Clarity visit recording on the photo book pages and in the studio. Only if you accept	1 year, 1 day
tm_aid (localStorage)	Connects your visits for our own analytics (Mixpanel). Only if you accept; otherwise each visit uses a new random id, kept in the page (and passed to the photo book studio when you open it from that page), never stored	Persistent
Session Storage	Temporary session data	Session

4. Third-Party Cookies

Some cookies are placed by third-party services that appear on our pages. We use the following third-party services:

•Google Analytics 4: For analytics and understanding how users interact with our website (via Google Tag Manager)
•Vercel Analytics: For website performance monitoring
•Meta Pixel: For advertising measurement on our photo book pages only (when you consent to ad cookies)
•Microsoft Clarity: Records how our photo book pages and studio are used, to find what confuses people, with your photos, words and details hidden (when you consent)
•Mixpanel: Counts visits and steps through our photo book pages and studio, held in the EU. Without consent it stores no id: a visit’s id lasts only from a photo book page to the studio opened from it
•Mapbox: For displaying maps (may use cookies for map functionality)

5. Managing Cookies

You can control and manage cookies in several ways:

•Cookie settings: Use Cookie settings at the bottom of any page to change your answer at any time.
•Browser settings: Most browsers allow you to refuse or accept cookies, and to delete existing cookies. Check your browser's help documentation for instructions.
•Device settings: On mobile devices, you can manage cookie preferences through your device settings.
•Opt-out tools: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Please note that disabling certain cookies may affect the functionality of our website and app.

6. Do Not Track

Some browsers have a "Do Not Track" feature that signals to websites that you do not want your online activity tracked. We currently do not respond to Do Not Track signals, but you can use the cookie management options described above to control tracking.

7. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. We encourage you to review this policy periodically.

8. Contact Us

If you have questions about our use of cookies, please contact us at support@tripmemo.app